PMT CEO speaks at APAC Innovation Summit 2014

Our CEO, Leonard Chan, was one of the panel speakers at “Mobile app market in China” during the APAC innovation summit 2014.

The panel focused discussion on winning strategies for app distribution, marketing and monetization in China mobile app markets. Besides app optimization to cater to the mass low-end Android users in China, Leonard also shared his business experience on how to cultivate a closet tier with tech-giants in China such as Tencent, Amazon China and Xiaomi.

In addition, the panelists put the spotlight on the idea that promoting overseas app and content in China nowadays become costly and less efficient. They suggested partnering with larger domestic companies, which are familiar with China app stores eco-system and have the channel privilege to help secure wider distribution.